Currently, if you have a company you cannot stay out of the world of digital marketing, and the easiest way to enter is through social media marketing. It is not only a matter of popularity or being fashionable buy facebook comments, but it is the ideal strategy to increase the reach of your brand and the engagement rate and reach a larger audience.
Usually networks are that space in which people deposit an extension of their lives: their hobbies, their tastes, the groups to which they belong, what they like and what they don’t. It is our opportunity and obligation to take advantage of all this information to reach our target audience and thus meet our objectives.
According to Entrepreneur, one in every 3 SMEs has noticed an increase in their income since they enhanced their online presence and thus their social media strategies. And in reality, no matter how big or small your company or brand is, it is a fact that networks are a great opportunity for growth that is there and that must be taken advantage of, that is why we share these 5 tips that will help you Boost your business with the help of social media marketing.
1 – Use the networks that best suit your business
More is not always better. With the growth of its use and the increase in popularity , the emergence of new social networks that offered something new did not wait long. While on the one hand we have Facebook and Twitter, little by little others like Instagram, LinkedIn, Pinterest and Tik Tok made their way. How do you know which one to choose?
Arguably the most multifaceted social network is Facebook , while the others have somewhat more limited objectives and audiences, but the fact that there are many does not mean that you should use all of them.
Think about your brand, your products and above all the objective of your social media marketing campaign; what do you want to communicate? Who do you want to reach? As you do? This way you can choose those networks that best suit you. Perhaps if you have a makeup brand, Instagram and Pinterest will be your best allies, but if on the other hand you are trying to sell an industrial machinery repair service, you may find your ideal client on Facebook, LinkedIn and Google.
There are networks for all tastes and for all needs, look for which one your competitors have a presence in and choose the one that best suits you. This way you can optimize efforts, time and money.
2 – Listen to your audience and look for points of improvement
If you already have networks of your brand, it is not enough to just publish, take advantage of that content and the different tools that each network offers to know what the audience thinks about you through social monitoring.
Maybe there is some content that you love or that you think is very effective, but in reality its engagement rate is very low. Analyze the interactions and their relationship with the reach, perhaps you are spending a lot of time on content that does not generate anything positive for your campaign.
Experiment and recreate what works and try to constantly innovate so that your audience doesn’t get bored and leave. In every strategy there are points for improvement and the only way to find them is by locating the errors.
3 – Create a social media plan, this will give you control and allow you to optimize.
In your social media plan, create content grids, in which you delimit the temporality of your publications, the copies, the arts, the content territories and the format of your publication. Try to do them at least a fortnight in advance, so you can prepare to publish promotions or take advantage of temporalities, since these will help you generate content that is easier to make (such as posts about Christmas, Halloween or Mother’s Day).
Once you research and analyze which content performs best, you will be able to more easily plan your social media strategy . For example, if you see that video as a recruitment tool has a better reception, in the coming months you will be able to propose more audiovisual content with enough time and give less space to those that work less.
Delimit your content territories according to your social media marketing objectives, decide if institutional information is more important or if one month you will give more weight to promotional or recreational or educational information. The success of your content on networks will depend largely on planning and conceptualization, although of course, there will also be moments where you can take advantage of momentary trends to generate greater engagement.
4 – Implement a digital marketing strategy by experimenting with formats
Don’t stick to tweets with only written content or still image posts on Instagram, experiment! The possibilities are very varied, so try to surprise your followers and implement new formats in your social media marketing strategy such as:
- 360 images
- Canvas
- 3D Photos
- Videos
- Stories
- Surveys
- Photo Mosaics
- Animation
- Stop motion
- Infographics
And by this we don’t mean that you always bombard your users with this type of content, but rather that you don’t be afraid to try new things. Check if these formats suit the nature of your brand and if they are generating good reach, interactions and engagement, because in the end it will not be worth investing a lot of effort in something that does not work.
Try trial and error, replicate what works and learn from what doesn’t. Leave aside the monotony a little, but without letting go of those formulas that you know work for you.
5 – In social media marketing you must be constant and patient
Although it is easy to say and not so easy to do the mixture of these two, in the long run, it almost always brings good results. Marketing on social networks involves constant learning; try new things and reject others; investigate and return to what worked; take reporting as an excellent ally and rely on its results to define the next steps.
An account does not gain followers overnight and its reach and engagement does not increase just with a couple of posts; The key is patience. Don’t give up, be consistent, seek to attract more people by offering interesting content that is helpful to people, resort to alliances and collaborations, both with similar brands and with influential people who can help you.
Nowadays it may seem that popularity on social networks is quite easy to achieve, but it is a very strange mix between luck and hard work. It is likely that during your first months you will not be able to see the results you expect, so it is important that you set realistic goals and periodically analyze what is being done to achieve them.
Don’t give up, because although it may sound complicated and may take time, the results you will get when using social networks for your business will make it all worth it in the long run.