How to gain Facebook followers is one of the questions that brands ask themselves today; Having an online presence is not enough. Thus, Facebook becomes the ideal channel to spread the potential of your products or services; Hence the importance of achieving reliable and happy followers who promote your brand online.
Getting followers on Facebook is a task that requires perseverance; For each follower you manage to get, you will have to take on the challenge of building loyalty. Sometimes the challenge is not just getting followers; The real challenge is to turn them into a participatory community committed to your brand website.
In this post we will tell you how Gradiweb has taken on this challenge: building communities of followers for our clients. From our experience we leave you 5 tips to get followers highly involved with your Facebook page .
Impetus to get followers on Facebook
We will define “impetus” as that force or impulse with which a task is carried out; In this regard, we must analyze how much energy you are willing to invest to obtain followers and if your business needs it . Let’s analyze two examples:
Marantina: It is a business related to the sale of medical offices in the city of Bogotá; with a real estate offer in an exclusive sector of the city; They are looking to sell the offices within a year.
Colchones Flex: It is a business related to the sale of mattresses in the city of Medellín. Your business requires great brand recognition; given that the market niche is quite competitive and demanding in terms of purchasing.
Which of these two businesses do you think will require momentum in building a long-term community?
We could effectively conclude that Flex requires more energy in building a community compared to Marantina. If we project both cases; Flex will not have the expected ROI without a community that echoes the benefits of the brand ; For Marantina it will make more sense to invest in advertising or ads on Facebook; so that you can quickly establish contact with people willing to invest (Leads).
The nature of the business determines the degree of impetus to invest a community of followers on Facebook; before undertaking such an effort; Analyze whether achieving recognition is key to achieving the success of your business.
Declining returns on Facebook
To undertake the effort, we must begin by indicating that the design of a Facebook page focused on attracting potential clients is essential. In addition, energy should be focused on the production of content that is received by followers.
In this regard, we will make a parenthesis to warn about the phenomenon called the Law of Diminishing Returns. Social networks are no exception to such a phenomenon as demonstrated by the recent decline in engagement figures on Facebook.
To explain the phenomenon, here is an example: In theory, publishing content on Facebook increases user commitment to brands . However, sometime the availability of a lot of content on Facebook improves the performance of a particular post to a lesser extent; large amounts of content can reduce the performance or reception of a particular publication.
This means that if there is a lot of content that Facebook users are “bombarded” with, they are less likely to engage with a specific piece of content, advertising or promotion. In this sense, work should be done to avoid the decreasing performance of publications when it comes to attracting followers.
To do this, let’s analyze the following practices that will be developed in detail throughout this entry:
Analyze the type and format that your content has the greatest reception
Establish the moment of greatest acceptance
Invite interaction to gain followers or retain existing ones
Adapt your content for mobile devices
Launch content at an organic and paid level
- Implement the type of post that works best on Facebook
As we mentioned before, the content you publish on your Facebook page is what manages to attract the attention of new followers . Inferring this is very simple considering that Facebook ensures that it promotes content based on the interests of its users. When we talk about content we refer to: Videos, infographics, blogs, photos, memes, gifs, etc…
In our experience (and that of most Marketing experts) video is the content that generates the greatest commitment in followers towards a brand. Videos capture users’ attention in a matter of seconds in times where we require immediate information.
Thus, this guide to get followers on Facebook recommends that you consider using videos to provide information of interest to your followers. This content can help you build brand awareness, engage with customers, and drive people from Facebook to your website to make purchases.
As we move forward in this entry, we will address in detail how to attract and retain followers on Facebook with dynamic and creative content in video format.
- Identify the best time to post on Facebook
This question is difficult to answer because it depends a lot on the brand’s audience. Even so, discovering the best publication time to engage new followers or retain existing ones will help you be successful on Facebook.
This item is something that is achieved by analyzing the behavior of your audience and among other things through trial and error. In this guide we must mention that the best general time to publish corresponds to the time range between 9pm and 11pm . Because? Most people check their mobile device before going to sleep.
If the nature of your business is quite particular, it will be useful to find the times when your competitors are most engaged. Regarding this last point, we invite you to consult several options to analyze your competition’s networks.
- Get followers to interact on your Facebook
Based on our experience, in this guide we must mention that inviting your users to interact has been quite encouraging when it comes to building communities around brands. In the publications we make we always try to ask for something from the audience: A like, share, contact, participate and much more.
In social networks, 80% of people have passive participation, and in many cases a text that explicitly asks for an action will obtain greater interaction than one that does not ask the audience for anything.
On Facebook, interaction is achieved in the first stay with what is commonly called: Call to action. However, we consider that a great ally of interaction is empathy. This resource that in real interpersonal relationships is key to relating and exchanging friendship; It is also the key to building community in the digital sphere.
In networks, empathy is built by demonstrating reciprocal interest in the community; This is reflected in your business’s ability to respond to questions in a timely manner and demonstrate genuine interest in the needs of your community.
As long as the business profile allows it; One of the resources that most generates empathy is humor. We must mention it in this guide because assertive and targeted humor is a very effective way to get Facebook followers willing to interact.
- Adapt your brand content to the “mobile” standard
To get followers on Facebook it is essential that your content responds on mobile devices. The figures show that in Colombia (and worldwide), people tend to connect to social networks in “mobile” mode.
Users between 15 and 25 years old are more likely to use their mobile device viewing creative, dynamic, interactive, fleeting and direct content; thus confirming the loss of strength of content such as texts.
- Spread content organically and paid on Facebook
Spreading on social networks involves first: Defining your audience and; Secondly: it involves defining an objective that may be to attract followers, build loyalty or convert them into customers.
The strategy behind a specific objective has been established; This strategy can include two specific scenarios: Obtain followers Organically or Paid . In our experience, getting followers on Facebook organically is an arduous task; which in the long run guarantees followers truly involved with your brand.
Depending on the objective, we recommend our clients work on both sides; That is, without ever leaving aside the search for followers organically . One of the actions implemented in the strategies that we have designed for the search for organic followers; corresponds to sharing content in Facebook groups related to the topic of your business.
Facebook groups bring together interested audiences around a common theme. There participatory communities with real connections are consolidated . This niche is a good source of followers who can be attracted to your Facebook page.
With audiovisual content disseminated in community groups on Facebook you will be able to attract followers who are participatory; who will eventually be willing to invest and profess the benefits of your brand’s products or services.